LOL at Specialized FB page.

[norbs]

Check out the comments.

https://www.facebook.com/specializedbicycles" onclick="window.open(this.href);return false;

[Crowella]

Because of this...
http://blogs.calgaryherald.com/2013/12/ ... ecialized/" onclick="window.open(this.href);return false;

I did like this comment, the first one I saw:

Dear Specialized, I represent the letter "S" and as such I am alerting you of the need for you to immediately cease and desist using that letter "S". A simple search of the alphabet would have prevented this, but you have used the letter with impunity and the letter "S" is certain that, if it does not defend its right to ownership, everyone will feel some right to use what many people feel is just a letter of the alphabet. Thank you.

[wobblysauce]

While he says he cant afford the $150k est legal battle, it could cost more then the 150k in all the re-branding.

[CLP]

interesting twist in this saga

http://www.bikeradar.com/news/article/s ... -in-39260/" onclick="window.open(this.href);return false;

[nutty]

hahah gold! My next bike was going to be a specialized roubaix... might pass now

[9ra55h0ppaH]

Looks like they backed out, god i hope it was the tap on the shoulder from Fuji reminding them where they get the Roubaix name from!

http://www.bikeradar.com/road/news/arti ... bly-39282/" onclick="window.open(this.href);return false;

[norbs]

Even got some grief from some wanker saying he was a Specialized rep about this blog post.

http://www.nonprocycling.com/2013/12/08/cafe-roo-bay/" onclick="window.open(this.href);return false;

Told him to fuck right off.